News
The Marketing Cloud is Recognized by the Marketing Community
More than 1000 B2B Marketers including many notable thought leaders have joined the Marketing Cloud in just a few weeks- showing the importance of cloud computing in marketing. Below are some of the feedback and press received about the Marketing Cloud.
DemandGen Report
Leading Demand Gen Solution Providers Connect To Form “The Marketing Cloud”
“Promising the same benefits that cloud computing has brought to the enterprise, the Marketing Cloud is positioned to complement the Sales Cloud and Service Cloud pioneered by Salesforce.com. Because marketing spans a broad spectrum of multi-faceted functions, the Marketing Cloud will be delivered by combining open, interoperable and secure marketing-related services across multiple categories, including business intelligence (BI), community, content management, lead generation, lists and data hygiene, marketing automation, online meetings, and virtual events — with more services being added over time.”
IT Knowledge Hub
Taking Another Look at Chatter & Other Dreamforce Releases
“The goal is to improve the effectiveness and efficiency of marketing operations—from marketing automation to analytics—through invitation-only discussions of strategies and best practices. Though the Marketing Cloud doesn’t involve a specific product release, it’s an exciting venture because of the big names in marketing software that support it, like Marketo, Jigsaw, Hoovers, and PivotLink.”
Destination CRM
Dreamforce Releases Galore
“Business solution vendors Alfresco, Demandbase, Hoovers, Marketo, Jigsaw, On24, and PivotLink have come together to launch a new Marketing Cloud community that aims to provide a set of open, interoperable and secure services, with the objective of improving the effectiveness and efficiency of marketing operations. Each vendor brings to the cloud their own technology-from marketing automation to business directories to analytics-that will deliver on that goal. Companies are invited to join the Marketing Cloud community and participate in discussions around marketing strategies and best practices. Moreover, members can Members can access this portal for best practice information, access the knowledgebase, and attend virtual events.”
The 451 Group
Guess who’s forming a Marketing Cloud? A band of marketers, not salesforce.com (yet)
“It makes sense for marketing players to band together to grow more rapidly, and we applaud Marketo and pals for taking the initiative. We expect to see other groups forming in the clouds, perhaps on the sales 2.0 apps side. Tight integration will be key to ensure such groupings of like-minded vendors have real teeth vs. just being another band of brothers.”
Plus the Marketing cloud members,Demandbase,Marketo, Pivotlink, Jigsaw, Hoovers, Alfresco, and On24 all got involved, posting news and information on their own websites, helping share the important message about open and interoperable marketing solutions.