More than 1000 B2B Marketers including many notable thought leaders have joined the Marketing Cloud™ in just a few weeks- showing the importance of cloud computing in marketing. Below are some of the feedback and press received about the Marketing Cloud™.
Webinar: Winning Content Marketing Strategies – Rebalance Your Organization to Deliver Effective Content
“If not today, then soon – very soon – your marketing spend will shift away from advertising and direct response campaigns and into content initiatives that strengthen ties and deepen relationships with customers and prospects.” – Rebecca Lieb, Author of Content: The New Marketing Equation
On Thursday, March 8, 2012 at 10:00 AM Pacific, 12:00 PM Central, 1:00 PM Eastern, Charlene Li and Rebecca Lieb, from the Altimeter Group, will examine how organizations must rebalance culture, resources, personnel and operations to achieve proficiency as content creators and producers.
Thousands of B2B Marketing and Sales Pros Will Connect at the Marketing Cloud™ Virtual Conference this October 28
Fully Interactive Online Conference Features Live Presentations, Expo and Discussions on B2B Marketing and Sales Best Practices
San Mateo, CA, October 21, 2010 – The Marketing Cloud™, a collection of cloud-based marketing services that make programs more effective, today announced that it is hosting the Art & Science of B2B Marketing and Sales, a virtual conference on October 28, 2010. Powered by ON24, the virtual conference brings together thousands of marketing and sales professionals and will deliver current and actionable information, tips and best practices. Attendees can also enhance their marketing abilities with prescriptive guidance shaped by top experts and industry greats on what it takes to apply the art and science of B2B marketing and sales.
“Conference participants will experience next-generation virtual events capabilities made possible by ON24’s open cloud platform,” said ON24 CMO Denise Persson.
Watch this short presentation from Marketing Cloud™ partner SlideRocket to learn why you should attend this virtual conference.
Marketing Technologies Bypass IT
Why IT departments play almost no role in supporting marketing automation technologies
The IT department has been completely bypassed in the area of marketing automation technologies. The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.
Leading Demand Gen Solution Providers Connect To Form the Marketing Cloud™
“Promising the same benefits that cloud computing has brought to the enterprise, the Marketing Cloud™ is positioned to complement the Sales Cloud and Service Cloud pioneered by Salesforce.com. Because marketing spans a broad spectrum of multi-faceted functions, the Marketing Cloud™ will be delivered by combining open, interoperable and secure marketing-related services across multiple categories, including business intelligence (BI), community, content management, lead generation, lists and data hygiene, marketing automation, online meetings, and virtual events — with more services being added over time.”
IT Knowledge Hub
Taking Another Look at Chatter & Other Dreamforce Releases
“The goal is to improve the effectiveness and efficiency of marketing operations—from marketing automation to analytics—through invitation-only discussions of strategies and best practices. Though the Marketing Cloud™ doesn’t involve a specific product release, it’s an exciting venture because of the big names in marketing software that support it, like Marketo, Jigsaw, Hoovers, and PivotLink.”
Dreamforce Releases Galore
“Business solution vendors Alfresco, Demandbase, Hoovers, Marketo, Jigsaw, On24, and PivotLink have come together to launch a new Marketing Cloud™ community that aims to provide a set of open, interoperable and secure services, with the objective of improving the effectiveness and efficiency of marketing operations. Each vendor brings to the cloud their own technology-from marketing automation to business directories to analytics-that will deliver on that goal. Companies are invited to join the Marketing Cloud™ community and participate in discussions around marketing strategies and best practices. Moreover, members can Members can access this portal for best practice information, access the knowledgebase, and attend virtual events.”
“It makes sense for marketing players to band together to grow more rapidly, and we applaud Marketo and pals for taking the initiative. We expect to see other groups forming in the clouds, perhaps on the sales 2.0 apps side. Tight integration will be key to ensure such groupings of like-minded vendors have real teeth vs. just being another band of brothers.”
Plus the Marketing Cloud™ members, Demandbase, Marketo, Pivotlink, Jigsaw, Hoovers, Alfresco, and On24 all got involved, posting news and information on their own websites, helping share the important message about open and interoperable marketing solutions.