What is the Marketing Cloud^™

Cloud computing is transforming the way marketing gets done today. Buyers are spending more of their time online, searching for information, interacting with like-minded colleagues and friends over cloud-based social networks and having their own content hosted in the cloud. Offline marketing techniques continue to plummet in their effectiveness, even as new cloud-optimized marketing strategies such as social media, paid search and search engine optimization deliver both short and long-term results.

The Marketing Cloud is a collection of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. The Marketing Cloud is where successful organizations are running their marketing programs, delivering fast and easy access to powerful enterprise cloud computing capabilities – without the cost, risk and complexity of traditional marketing platforms.

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