Marketing Cloud™

Gary Vaynerchuk – How to Fully Commit to Social Media

Maria Pergolino — Mon, 06 Aug 2012 21:40:33 +0000

Gary Vaynerchuk unleashed his high energy exuberance for marketing in the modern age in the webinar, "How to Fully Commit to Social Media." His style has always been a fire hose aimed straight at your head, and in this presentation, he is true to form.

Display Advertising by the Numbers: Real-World Impact on the Marketing Funnel

Maria Pergolino — Mon, 11 Jun 2012 17:15:03 +0000

I recently attended the Marketo User Summit conference, and was particularly intrigued by the keynote given by Forrester Research analyst Lori Wizdo. In her discussion on lead nurturing, she showed a slide that represented the buyer’s journey as a number of twists and turns from initial awareness to actual purchase—almost like a maze that ultimately led to a pot of gold at the end. I think the entire audience nodded in agreement with her – these days the prospect’s buying decision is far from being a straightforward, linear path.

7 PowerPoint Writers to Follow Right Now

Maria Pergolino — Wed, 30 May 2012 18:25:09 +0000

Here at the Brainshark Ideas Blog, we work hard to deliver practical tips to help folks create more impactful PowerPoint slides and presentations. Of course, the Web is also home to a ton of other talented PowerPoint writers, bloggers and presentation consultants. Below is a short list some of the top PowerPoint minds on the [...]

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Maria Pergolino — Wed, 30 May 2012 16:57:44 +0000

We are halfway through our first day at Marketo User Summit. So many new and exciting ideas have already been presented! My head is spinning. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. I am very [...]

PR Newswire: Taking a Content-Centric Approach to Building Relationships

Maria Pergolino — Mon, 31 Oct 2011 20:41:39 +0000

Marketing, today, is about driving closer, authentic, deep and meaningful relationships, on an individual level, between an enterprise and its constituents – customers, prospects, investors, business partners, key influencers, and more.

Brainshark: Cloud Computing Makes Sense for Small & Large Businesses

Maria Pergolino — Fri, 14 Oct 2011 18:58:27 +0000

As cloud computing becomes more and more prominent, the debate on its true benefits continues to grow. Here is one of the better sound bites I've come across that lays out the technology.

Bulldog Solutions – A Practical Take on Starting a Content Assessment

Maria Pergolino — Thu, 30 Jun 2011 19:16:27 +0000

As Bulldog Content Strategist Chris Yeich and I give some thought to his upcoming turn in "Unforgettable: Creating Memorable Content that Drives Demand," we got to chatting with some other experts in the space about the nuts and bolts of building the foundation for a content strategy.

A Digital Experts Webinar: Social Tools for Storytelling & Demand Gen

Maria Pergolino — Wed, 29 Jun 2011 17:00:24 +0000

In the Marketing Cloud™ event, “Ask the Digital Experts Webinar: Using Social Tools for B2B Storytelling & Demand Generation,“ Jay Baer, Elizabeth Sosnow, and Adam Metz revealed their top social media tools, tips and metrics for generating interest and inquiries. A Delloite executive referred to this webinar as "Very helpful, with concrete and specific information." View the entire post to see the replay, download the slides, or download the Q&A.