Marketing Cloud™

PR Newswire: Taking a Content-Centric Approach to Building Relationships

Maria Pergolino — Mon, 31 Oct 2011 20:41:39 +0000

Marketing, today, is about driving closer, authentic, deep and meaningful relationships, on an individual level, between an enterprise and its constituents – customers, prospects, investors, business partners, key influencers, and more.

Brainshark: Cloud Computing Makes Sense for Small & Large Businesses

Maria Pergolino — Fri, 14 Oct 2011 18:58:27 +0000

As cloud computing becomes more and more prominent, the debate on its true benefits continues to grow. Here is one of the better sound bites I've come across that lays out the technology.

Bulldog Solutions – A Practical Take on Starting a Content Assessment

Maria Pergolino — Thu, 30 Jun 2011 19:16:27 +0000

As Bulldog Content Strategist Chris Yeich and I give some thought to his upcoming turn in "Unforgettable: Creating Memorable Content that Drives Demand," we got to chatting with some other experts in the space about the nuts and bolts of building the foundation for a content strategy.

A Digital Experts Webinar: Social Tools for Storytelling & Demand Gen

Maria Pergolino — Wed, 29 Jun 2011 17:00:24 +0000

In the Marketing Cloud™ event, “Ask the Digital Experts Webinar: Using Social Tools for B2B Storytelling & Demand Generation,“ Jay Baer, Elizabeth Sosnow, and Adam Metz revealed their top social media tools, tips and metrics for generating interest and inquiries. A Delloite executive referred to this webinar as "Very helpful, with concrete and specific information." View the entire post to see the replay, download the slides, or download the Q&A.

Getting It Right – David Cliche from Aon Corporation

Maria Pergolino — Sun, 13 Mar 2011 22:54:13 +0000

The next Marketing Cloud webinar “How Top Performing B2B Companies Harness the Power of Precision B2B Marketing“ will take place on March 24th. In addition to Jeff Zabin from analyst firm Gleanster unveiling new research on Precision B2B Marketing, David Cliche, Senior Vice President, Affinity Canada, will explain how Aon is building segment-specific go-to-market strategies with aligned supporting execution across several practice groups within the SME B2B space. “This process is a marketer's dream and speaks specifically to developing the right experience on the right offer in the right channel for the right customer.”

A Virtual Conference: What You Get and What You Don’t

Sandra — Thu, 30 Sep 2010 22:44:55 +0000

The Marketing Cloud™ will present the virtual conference, the Art and Science of B2B Marketing and Sales on October 28, 2010. Here's a quick rundown on what you will and will not get. To learn why you should attend, go to www.marketing-cloud.com/art-and-science.

Webinar: Accelerating Revenue Growth Using Content Marketing

Sandra — Wed, 07 Jul 2010 17:29:44 +0000

Webinar: ACCELERATING REVENUE GROWTH USING CONTENT MARKETING Presented by MarketingProfs and the Marketing Cloud™ Date: Wednesday, July 28, 2010 Time: 10AM Pacific / 1PM Eastern Register Now Generating great content is time and resource-intensive, but new research shows the payoff can be multifaceted if you follow the right approach. Great content boosts credibility, spreads virally, [...]

Learn & Share what works for Marketing in the Cloud!

Flickerbox, Inc. — Fri, 18 Jun 2010 17:39:47 +0000

Executive Networking Forums & Receptions We hope to see you at one of the Marketing Cloud™ Executive Networking Forum & Receptions this July. Join other top marketing professionals who are coming together to share success stories, best practices and strategies – including data quality, online presentations and virtual conferences, distributed marketing, search engine optimization & [...]