Events
Marketing Cloud™ Events
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Live Events
The Marketing Cloud™ and SiriusDecisions Presents:
B2B Demand Center – A Best Practice Framework
Did you know that organizations utilizing demand generation best practices often create over twice as much revenue per marketing dollar? Please join us for the upcoming webinar, the B2B Demand Center – A Best Practice Framework, and gain insights into what is needed to achieve this pay off..
John Neeson, Managing Director and Co-Founder of SiriusDecisions, will showcase how “best in class” companies are leveraging the demand center to strategically support their marketing goals and deliver superior results. Bulldog Solutions will then present best practice implementation advice and examples.
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Specifically, this webinar will answer the following questions:
- What is a demand center and what are the key benefits?
- What demand center models are being used today?
- How is the demand center model funded?
- What are best practices in demand center strategies?
- What are the key considerations to ensure demand center success?
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Please join us for this thought leadership presentation and learn how to leverage demand generation best practices for your organization’s success.
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On-Demand Events
The Marketing Cloud™ and the Altimeter Group Present:
Winning Content Strategies – Rebalance Your Organization to Deliver Effective Content
Please watch the replay as Charlene Li and Rebecca Lieb, from the Altimeter Group, examined how organizations must rebalance culture, resources, personnel and operations to achieve proficiency as content creators and producers. In addition, you will also learn which content channels are on the rise as well as those on the decline.
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In this webinar replay, you will:
- Learn how organizations must rebalance crucial resources to generate effective content
- See real world strategic and tactical examples of companies that have accepted the challenge of best-in-class content creation
- Understand where your organization ranks in the five stages of Altimeter Group’s Content Marketing Maturity Model
Watch the replay for what was an interesting and informative discussion packed with engaging examples and actionable approaches to help you develop your proficiency as a content creator.
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The Marketing Cloud™ and Google Present:
The Zero Moment of Truth – A Google Discussion to Understand the Most Critical Moment of the B2B Buying Cycle
Watch the replay as Jim Lecinski, Vice President, US Sales & Service at Google, discusses the Zero Moment of Truth (ZMOT) and how it is changing today’s marketing rulebook.
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In this webinar replay, you will learn:
- What constitutes the Zero Moment of Truth, and why you must be in the buyer’s consciousness to be in the deal
- How B2B buyers are leveraging an ever expanding variety of resource
- How these moments of truths are melding to forge stronger and stronger buying influences
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SFMOMA Party at Dreamforce 2011:
The Premier Party for Marketing and Sales @ Dreamforce Presented by the Marketing Cloud™
Once again, The Marketing Cloud™ hosted the premier party for B2B Marketing and Sales Leaders at Dreamforce.
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See pictures from the premier party at the SFMOMA during Dreamforce 2011!
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A Marketing Cloud™ Solutions Webinar:
10 Solutions in 50 Minutes – A Showcase of Proven Strategies for B2B Demand Generation
Watch the replay of the B2B Demand Generation Power Hour! This fast-paced and information-filled webinar showcased the strategies and solutions leading B2B marketers are using to increase leads, prospects, opportunities and wins. Every 5 minutes, you’ll see a different solution that you can use to attract, engage and convert more leads..
You’ll gain access to:
- Leading edge demand generation and lead conversion solutions
- Practical tips for attracting, engaging and converting more leads
- Customer examples of solutions in action
- Experts from each solution provider available to answer your questions
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Brought to you by Marketing Cloud™ alliance partners — including Brainshark, Bulldog Solutions, Conductor, Demandbase, Hoovers, Jigsaw, MarketingProfs, Marketo, ON24, PR Newswire and The Pedowitz Group.
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A Bulldog Solutions Webinar:
Unforgettable – Creating Memorable Content that Drives Demand
Find out how to build a smart content strategy and wow your audiences at the next Marketing Cloud™ webinar..
Dr. Carmen Taran of Rexi Media described how companies such as Xerox, Metaswitch, and Xactly have revolutionized their visual content to “wow” their audiences and spark action.
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Chris Yeich, Director of Content Strategy for demand-generation agency Bulldog Solutions, addressed one of the biggest BtoB marketing headaches: How to fill the increasing demand for high-quality content and how to optimize the mileage and impact of existing content.
You’ll learn:
- Three actionable strategies that will transform your content so it gets noticed
- Best practices for creating visual content your prospects will never forget
- How to fill the demand for high-quality content, and optimize the mileage and impact of existing content
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Watch this webinar replay to learn actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off.
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Ask the Digital Experts Webinar:
Using Social Tools for B2B Storytelling & Demand Generation
This webinar answered B2B marketers questions about what is working and not working in social media, and specifically how you can make social media pay off for your organization. To get the conversation rolling, we asked each of our expert panels to start off by sharing:- Top social media tips
- Tools you can’t live without
- Success metrics
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Digitial Experts Panelists:
- Jay Baer, Social Media Strategist, Social Media Speaker at Convince & Convert
- Elizabeth Sosnow, Director of Social Media, BlissPR
- Adam Metz, VP of Business Development at Metz Consulting
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We’ll also compile and share the questions and answers with you shortly after the webinar has ended!
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A Marketing Cloud Webinar:
Webinar Replay: How Top Performing B2B Companies Harness the Power of Precision Marketing
How do top performing B2B companies attract, retain and increase the value of profitable customers?.
Find out in this one hour educational webinar replay that unveils benchmark results on B2B Precision Marketing. You’ll learn about Precision Marketing, the process of applying more rigor to capturing, analyzing and manipulating customer data, and delivering narrowly-defined messages designed to resonate with customers’ specific wants and needs. And you’ll hear case studies on how B2B Precision Marketing can help businesses cut costs, grow revenues, and create an overall competitive advantage.
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In this webinar, Jeff Zabin, research director at Gleanster and author of the business bestseller Precision marketing, shared his perspective on best practices in B2B Precision marketing and how the market has evolved with the growing adoption of cloud-based marketing tools, based on the experiences of more than 300 companies. You’ll also hear success stories from David Cliche, former VP of Global Interactive Marketing (now SVP of Alliances) at Aon Corporation, a leading provider of risk and insurance services.
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Learn how top performing B2B companies:
- Attract, retain and increase the value of profitable customers
- Capture, integrate, enhance, analyze and at upon firmographic data
- Implement not only the right technologies but also the right business process, organizational resources and performance metrics.
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Free Research: All webinar replay registrants, will receive a complimentary Gleanster benchmark report on B2B Precision Marketing!
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Watch the Replay Now!
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Webinar: Accelerating Revenue Growth Using Content Marketing
Generating great content is time and resource-intensive, but new research shows the payoff can be multifaceted if you follow the right approach. Great content boosts credibility, spreads virally, ranks higher on search engines, fuels social media engagement, and attracts prospects that convert at a far faster rate than any interruption-based Marketing technique.
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In this webinar, MarketingProfs President Roy Young will share details from research into the vital role content plays in today’s marketing mix. Pam O’Neal, Vice President of Marketing at BreakingPoint Systems, will then illustrate how they created a content marketing engine that helped drive triple digit revenue for the technology startup during the “great recession.”
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You will learn:
- The not so obvious role content plays in attracting and converting buyers
- Considerations for developing a content marketing strategy
- How to map content to buyer pain points
- How to set up and fuel a content market engine
- Clever ways to leverage content across social media
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Free Research: All registrants will receive an Executive Summary of MarketingProfs Content Marketing research after the webinar!
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Watch the Replay Now
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Understanding Thought Leadership Marketing and the Power of Trust Featuring Chris Brogan
If you have not embraced the idea of “Thought Leadership Marketing,” then you likely haven’t incorporated the tools needed to establish your brand in the hearts and minds of would-be customers. Or, maybe you think you have a handle on “Thought Leadership Marketing,” but want to make sure you’re not missing any huge opportunities.
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Chris, the author of “Trust Agents,” the CEO of New Marketing Labs, and the author of one of the top ranked marketing blog in the world showed:
- How B2B social media marketing success can boost your revenue
- Why we are more likely to buy from people we know and how social media provides us with the opportunity to get to know each other better
- Why trust is at the heart of social media
- Why social media is not about “what you had for lunch”
- How social media’s influence on revenue has changed since “Trust Agents” was published just last year
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Listen to the replay now
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Learn Which Social Media Practices Get the Best Results
Join us for this 1 hour interactive webinar replay featuring Laura Ramos, VP and Principal Analyst at Forrester Research:Social Best Practices for Marketing in the CloudWebinar ReplayHow to Build Profitable Relationships with Social Media and Cloud Based Services.
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This webinar occured on Wednesday, January 27, 2010 at 10am Pacific / 12pm Central / 1pm Eastern.Click here to view the “Social Best Practices for Marketing in the Cloud” webinar.
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Here were just a few comments from two of the attendees:
“Very informative and useful information.” – Amy B.
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“This is great content…I’d really like to share this with my manager and fellow strategists.” – Haydee S.
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As you will see, there is a lot of great information, and the questions and answers session provided some great insights. Here is a quick recap of the presentations:
- Laura Ramos of Forrester Research presented Social Technographics® Profiles of business decision-makers and the P-O-S-T methodology of starting with People, Objectives and Strategy first, then moving to Tactics and Technology as the best approach for social media marketing success.
- John Miller of Marketo focused on the valued of leveraging social media at every point along the revenue cycle.
- David Alston of Radian6 brought in stories about building and engaging communities, servicing customers and the need to uncover influencers. He emphasized listening, measuring and engaging your audience.
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Click here to view the webinar replay.
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