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Webinar: Accelerating Revenue Growth Using Content Marketing

Generating great content is time and resource-intensive, but new research shows the payoff can be multifaceted if you follow the right approach. Great content boosts credibility, spreads virally, ranks higher on search engines, fuels social media engagement, and attracts prospects that convert at a far faster rate than any interruption-based Marketing technique.

In this webinar, MarketingProfs President Roy Young will share details from research into the vital role content plays in today’s marketing mix. Pam O’Neal, Vice President of Marketing at BreakingPoint Systems, will then illustrate how they created a content marketing engine that helped drive triple digit revenue for the technology startup during the “great recession.”

You will learn:

• The not so obvious role content plays in attracting and converting buyers
• Considerations for developing a content marketing strategy
• How to map content to buyer pain points
• How to set up and fuel a content market engine
• Clever ways to leverage content across social media

Free Research: All registrants will receive an Executive Summary of MarketingProfs Content Marketing research after the webinar!

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Understanding Thought Leadership Marketing and the Power of Trust
Featuring Chris Brogan

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If you have not embraced the idea of “Thought Leadership Marketing,” then you likely haven’t incorporated the tools needed to establish your brand in the hearts and minds of would-be customers. Or, maybe you think you have a handle on “Thought Leadership Marketing,” but want to make sure you’re not missing any huge opportunities. 

Chris, the author of “Trust Agents,” the CEO of New Marketing Labs, and the author of one of the top ranked marketing blog in the world showed:

• How B2B social media marketing success can boost your revenue
• Why we are more likely to buy from people we know and how social media provides us with the opportunity to get to know each other better
• Why trust is at the heart of social media
• Why social media is not about “what you had for lunch”
• How social media’s influence on revenue has changed since “Trust Agents” was published just last year

Listen to the replay now

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Learn which social media practices get the best results

Join us  for this 1 hour interactive webinar replay featuring Laura Ramos, VP and Principal Analyst at Forrester Research:Social Best Practices for Marketing in the CloudWebinar ReplayHow to Build Profitable Relationships with Social Media and Cloud Based Services.

This webinar occured on Wednesday, January 27, 2010 at 10am Pacific / 12pm Central / 1pm Eastern.Click here to view the “Social Best Practices for Marketing in the Cloud” webinar.

Here were just a few comments from two of the attendees:

“Very informative and useful information.” – Amy B.
“This is great content…I’d really like to share this with my manager and fellow strategists.” – Haydee S.

As you will see, there is a lot of great information, and the questions and answers session provided some great insights. Here is a quick recap of the presentations:

• Laura Ramos of Forrester Research presented Social Technographics® Profiles of business decision-makers and the P-O-S-T methodology of starting with People, Objectives and Strategy first, then moving to Tactics and Technology as the best approach for social media marketing success.
• John Miller of Marketo focused on the valued of leveraging social media at every point along the revenue cycle.
• David Alston of Radian6 brought in stories about building and engaging communities, servicing customers and the need to uncover influencers. He emphasized listening, measuring and engaging your audience.

Click here to view the webinar replay.

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Webinar Replay: Lessons Learned at Dreamforce 09

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Three sales and marketing experts from the Marketing Cloud shared what they learned at Dreamforce ‘09 and how they use this knowledge for competitive advantage. Specifically, in this webinar replay you will learn:

• Key takeaways from the sales and marketing sessions at Dreamforce 09
• What to make of major cloud computing announcements such as Salesforce.com Chatter
• Which tools leading organizations are using to shorten buying cycles and generate more revenue