PR Newswire: Taking a Content-Centric Approach to Building Relationships

 

Marketing, today, is about driving closer, authentic, deep and meaningful relationships, on an individual level, between an enterprise and its constituents – customers, prospects, investors, business partners, key influencers, and more.

Brainshark: Cloud Computing Makes Sense for Small & Large Businesses

As cloud computing becomes more and more prominent, the debate on its true benefits continues to grow. Here is one of the better sound bites I’ve come across that lays out the technology.

Bulldog Solutions – A Practical Take on Starting a Content Assessment

As Bulldog Content Strategist Chris Yeich and I give some thought to his upcoming turn in “Unforgettable: Creating Memorable Content that Drives Demand,” we got to chatting with some other experts in the space about the nuts and bolts of building the foundation for a content strategy.

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This blog is for B2B Marketers and those that benefit from marketing done in the cloud, like sales teams, executives, and service and support. This blog will feature the best articles from organizations that provide services in the marketing cloud and new content about the benefits of cloud marketing.
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