Webinar: Accelerating Revenue Growth Using Content Marketing
Webinar:
ACCELERATING REVENUE GROWTH USING CONTENT MARKETING
Presented by MarketingProfs and the Marketing Cloud™
Date: Wednesday, July 28, 2010
Time: 10AM Pacific / 1PM Eastern
Generating great content is time and resource-intensive, but new research shows the payoff can be multifaceted if you follow the right approach. Great content boosts credibility, spreads virally, ranks higher on search engines, fuels social media engagement, and attracts prospects that convert at a far faster rate than any interruption-based Marketing technique.
In this webinar, MarketingProfs President Roy Young will share details from research into the vital role content plays in today’s marketing mix. Pam O’Neal, Vice President of Marketing at BreakingPoint Systems, will then illustrate how they created a content marketing engine that helped drive triple digit revenue for the technology startup during the “great recession.”
You will learn:
- The not so obvious role content plays in attracting and converting buyers
- Considerations for developing a content marketing strategy
- How to map content to buyer pain points
- How to set up and fuel a content market engine
- Clever ways to leverage content across social media
Free Research: All registrants will receive an Executive Summary of MarketingProfs Content Marketing research after the webinar!
And don’t forget, the Marketing Cloud is hosting networking receptions in four cities around the country.
