What is the Marketing Cloud^™

Cloud computing is transforming the way marketing gets done today. Buyers are spending more of their time online, searching for information, interacting with like-minded colleagues and friends over cloud-based social networks and having their own content hosted in the cloud. Offline marketing techniques continue to plummet in their effectiveness, even as new cloud-optimized marketing strategies such as social media, paid search and search engine optimization deliver both short and long-term results.

The Marketing Cloud^™ is a collection of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. The Marketing Cloud^™ is where successful organizations are running their marketing programs, delivering fast and easy access to powerful enterprise cloud computing capabilities – without the cost, risk and complexity of traditional marketing platforms.

Latest News from Marketing Cloud™ Partners

On-Demand Events

The Zero Moment of Truth – A Google Discussion to Understand the Most Critical Moment of the B2B Buying Cycle

Watch the replay of Jim Lecinski, Vice President, US Sales & Service at Google, as he discusses how the Zero Moment of Truth (ZMOT) is changing today’s marketing rulebook.

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A Marketing Cloud^™ Webinar: Webinar: 10 Solutions in 50 Minutes – A Showcase of Proven Strategies for B2B Demand Generation

A Marketing Cloud^™ Webinar: Unforgettable – Creating Memorable Content that Drives Demand

Ask the Digital Experts Webinar: Using Social Tools for B2B Storytelling & Demand Generation

A Gleanster Research and Marketing Cloud™ Webinar: How Top Performing B2B Companies Harness the Power of Precision Marketing

A MarketingProfs and Marketing Cloud™ Webinar: Accelerating Revenue Growth Using Content Marketing