Cloud computing is transforming the way marketing gets done today. Buyers are spending more of their time online, searching for information, interacting with like-minded colleagues and friends over cloud-based social networks and having their own content hosted in the cloud. Offline marketing techniques continue to plummet in their effectiveness, even as new cloud-optimized marketing strategies such as social media, paid search and search engine optimization deliver both short and long-term results.
The Marketing Cloud™ is a collection of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. The Marketing Cloud™ is where successful organizations are running their marketing programs, delivering fast and easy access to powerful enterprise cloud computing capabilities – without the cost, risk and complexity of traditional marketing platforms.
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